![]() ![]() Commitment and Consistency – “a desire in most people to be and look consistent within their words, beliefs, attitudes, and deeds”.Scarcity – states that “people assign more value to opportunities that are less available”.Authority – the power or right to give orders, make decisions, and enforce obedience.Social Proof – states that people decide what to believe or how to act in a situation by examining what others are believing or doing there.Liking – states that “people prefer to say yes to individuals they like”.Reciprocation – “requires that one person try to repay what another person has provided”.He wanted to observe how the following principles of compliance or levers of influence are used: Robert Cialdini immersed himself into the lives of compliance professionals, such as marketers, salespeople, recruiters, etc. Buy Influence on Amazon Introduction: The 7 Principles Of Influenceįor three years, Dr. ![]()
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